How far does one go to satisfy the customers? Well, Auto Annadurai takes customer satisfaction to a whole new level by the way he has transformed an auto ride into a mindboggling experience. From newspapers to TV to iPAD to swiping machine, name it and he has it in his auto. One by one, in his search to add more value to the customer’s travel time in his auto, he has built quite a haven inside his auto. He has given two TEDx talks and a lot of corporate seminars across India already. His story is something that we must all know about, as a management lesson in valuing the customer and as a lifetime lesson in loving the job that we do.